1. Good Compensation – Show Me the Money!
Let’s not kid ourselves—money talks. Even if the job is exciting, if the paycheck doesn’t match their expectations, it’s a no-go. Remember, people don’t work just for passion; they also work for rent, vacations, and that overpriced coffee they love.
2. Perks & Benefits – The Cherry on Top
A competitive salary is great, but what else are you offering? Flexible work? Mental health support? Gym memberships? Candidates love perks that actually add value to their lives, not just fancy words on a JD.
3. Exciting Projects – Keep It Interesting
If the role sounds like “staring at Excel sheets all day” or “handling the same ticket for months,” expect a hard pass. Candidates want to grow, solve real problems, and feel like their work matters.
4. Transparent Communication – No Ghosting, Please
Recruiters vanishing post-interview is the hiring world’s version of getting ghosted. Keep candidates updated—even if it’s a rejection. Nobody likes the waiting game.
5. Valuing the Candidate – More Than Just a Resume
If you’re treating candidates like just another number in the ATS, you’ve already lost them. Remember their interests, acknowledge their experience, and treat them like actual humans.
6. Defining the Career Path – Where’s This Going?
A job isn’t just a job—it’s a step in someone’s career journey. If a candidate asks, “Where will this role take me in 3 years?” and you say, “We’ll figure it out”, don’t expect them to stay long.
7. Success Stories – Proof That It’s Not a Trap
Does your company promote from within? Have employees built great careers with you? Showcasing these success stories can make candidates feel confident about joining.
8. Work Culture – Do They Belong Here?
Are people happy working at your company, or is it a pressure cooker? Candidates want a culture where they fit in, collaborate, and actually enjoy coming to work.
9. Work Pressure – Burnout Is NOT a Perk
If your job description says “must be available 24/7”, let’s be real—people will run. Candidates want a work-life balance, not a work-life merger.
10. Company’s Growth & Reviews – What’s the Buzz?
Candidates do their homework. They check Glassdoor, LinkedIn, Reddit—everywhere. If ex-employees are calling your company a “toxic mess,” good luck closing candidates.
11. The Interview Process – Make It Smooth, Not a Nightmare
If your interview process feels like an Olympic event (5+ rounds, case studies, take-home assignments), candidates will ghost you. Keep it efficient and candidate-friendly.
12. Speed of Hiring – Too Slow? They’re Gone!
A perfect candidate won’t wait forever. If your hiring process drags on for weeks, they’ll move on. Keep things quick and decisive.
13. Manager’s Reputation – Who Will They Work With?
Nobody wants to work under a toxic boss. If your hiring manager has a reputation for making employees miserable, candidates will say “Thanks, but no thanks.”
14. Diversity & Inclusion – Is It Just Talk?
Candidates today care about workplace diversity. If your company claims to support DEI but your leadership team looks like a clone army, candidates will notice.
15. Job Security – Stability Matters
Nobody wants to join a company that’s laying people off every quarter. If there’s uncertainty about job security, candidates will hesitate.
16. Learning & Development – Can They Grow?
Are there mentorship programs? Certifications? Upskilling opportunities? The best candidates want to grow, and they’ll pick a company that invests in their development.
17. The “Gut Feeling” Factor – Do They Like You?
Sometimes, it’s not about compensation, perks, or fancy job titles. If a candidate feels good about your company, the people, and the process, they’re more likely to say yes.
Final Thoughts
Hiring isn’t just about throwing an offer at a candidate and hoping they accept. It’s about crafting an experience that makes them want to join. The real question is—are you giving them enough reasons to say yes?
🚀 Recruiters, how many of these are you nailing? And where do you need to step up your game?
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